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The Dangers of Discounting
Hamish Pryde • Aug 07, 2011
Discounting impacts perceived quality
Don't count on discount
- Discounting creates an expectation for cheap products and services.
- Discounting encourages customers to wait for discounts before making a purchase.
- Discounting creates a price war by forcing competitors to discount as well.
- Discounting cuts profit margins.
- It can be difficult to raise your prices when the economy recovers.
"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it" Henry Ford
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